Proposal for the new headquarters and manufacturing complex motor valley

Reggio Emilia

Invitation Contest 

ELASTICOFarm proposal for SILK- FAW has been developed inside the model shop of the office.

As the form of an automobile is defined by aerodynamic principles, our building is molded by the forces of nature affecting the project. The designed architecture has a classical value, it acts like a pre-existence, an enviromental infrastructure, that does not mutate according to shifts in products and style, whilst allowing for the necessary functional flexibility.

The company headquarters are born out of the water. Some buildings are generated from the bottom of the lake, as if being geological elements, whilst other, lighter, wooden structures keep a distance from its surface, upon which their image is reflected. Water is the main material, and connects all the various parts and different architectural, technological, and landscaping elements.

Project design: ELASTICOFarm

Team:  Stefano Pujatti, Alberto Dal Maschio, Valeria Brero, Daniele Almondo, Serena Nano, Andrea Rosada, Morena Gagliardi, Alessandro Signori, Fabio Cerina, Fabio Gazzola

Client: SILK – FAW