Showroom for floral arrangements and luxury interior decoration

Chieri (TO)

Photographs: Beppe Giardino, Marco Boella, Elisabetta Crovato

Premio Architetture rilevate 2009

The project envisages two blocks that are very different from a formal point of view: one is concerned as a large showcase/piazza giving onto Via Andezeno; the other is a sort of free-standing pavilion within the garden, which is open to the public and can be glimpsed from the road.

The redevelopment of the street-front structure envisages the maintenance of all the various characteristic features of the central portion. To the sides, the outline of the original building will be changed by a floor-to-roof window looking towards the street and a shimmering surface of copper installed on the courtyard side of the structure. The interior is open and hinges around a central space that reaches all the way to the roof and crossed by walkways.

The window wall is cooled by a thin veil of water that will transform the entire front of the building into one monumental fountain. Thus the street becomes a sort of piazza, a public space that is a point of reference for the entire urban context.

For its part, the pavilion within the garden – a fluid and articulated volume raised on large concrete pillars – is faced with rough brick that gives it a very tactile quality.

Project design: ELASTICOFarm

Team: Stefano Pujatti, Corrado Curti, Manuela Luis y Garcia, Davide Musmeci, Valeria Brero, Daniele Almondo

Structural design: Carlo Marocco

Plant consultant: Luciano Ghia

Building contractor: Gorgone Rosazza s.r.l.

Client: Idea Fiori di Marco Segantin

Size: 580 mq

Progress: Built